In scenarios such as industrial production, warehousing and logistics, and high-risk operations, lighting has never been a trivial matter of "just installing lamps". Issues like safety accidents caused by lamp leakage, sharp brightness decline after half a year of use, high electricity costs, frequent maintenance delaying production, unavailable after-sales support, and no actual benefits from lighting upgrades... These pain points have long become "invisible barriers" that hinder enterprise efficiency and increase costs.
ROYAL has deeply engaged in industrial lighting, adhering to the principle of "taking pain points as the guide and technology as the core", and has created comprehensive solutions covering "safety, light decay, cost, maintenance, after-sales service, and benefits". As a CCTV National Power Brand and an ISO9001-certified enterprise, ROYAL has solved lighting problems for over 40 countries worldwide and more than 1,200 industrial projects, making "peace of mind, cost savings, and efficiency improvement" the standard for industrial lighting.
Customer Pain Points: In scenarios like petrochemicals, coal mines, and dust workshops, traditional lamps are prone to explosions due to electric sparks and seal failure; in humid/high-temperature workshop environments, lamps face high risks of leakage and short circuits, endangering personnel and equipment safety.
ROYAL’s Solution: Building a dual safety barrier through "technology to isolate risks"
1. Explosion-Proof Technology Innovation: The original "non-electrified fiber optic light guide system" places the light-emitting module outside the safe area, with no live components inside the lamp body, completely eliminating the hidden danger of electric sparks. It has passed international authoritative certifications such as ATEX, IECEx, and Explosion-Proof CCC, and can be directly used in Zone 1/21 high-risk environments (e.g., offshore oil platforms, chemical reactor areas).
2. Extreme Environment Adaptation: Adopting aviation-grade sealing technology and die-cast aluminum alloy housing, it achieves top-tier IP69K protection (capable of withstanding high-temperature and high-pressure spraying at 80℃) and operates stably in an extreme temperature range from -25℃ to 70℃, eliminating safety accidents caused by humid leakage and dust accumulation.
Customer Pain Points: Traditional LED lamps experience sharp brightness decline (light decay over 15%) after 1-2 years of use, leading to insufficient illumination in precision scenarios such as automobile assembly and electronic welding, and increased defective rates; the shadow areas of warehouse shelves expand due to light decay, resulting in frequent errors in goods inventory.
ROYAL’s Solution: Locking in long-lasting brightness from "core components to heat dissipation design"
1. Imported Chips + Customized Power Supply: Using original chips from Cree (USA) and Nichia (Japan) (with luminous efficacy of 190-200LM/W), paired with ROYAL’s self-developed constant current power supply, the current fluctuation is ≤ 2%, avoiding accelerated light decay caused by unstable current.
2. Advanced Heat Dissipation Technology: Extra-large heat dissipation fins combined with a graphene thermal conductive layer increase heat dissipation efficiency by 40%, controlling the lamp body temperature within 55℃ (traditional lamps generally reach over 70℃). According to third-party testing: after 150,000 hours of continuous use (approximately 17 years), the light decay rate is only 2.8%, far better than the industry average of 5%.
Customer Pain Points: Focusing on low initial lamp prices, but subsequent electricity and replacement costs "surpass" the initial savings; traditional lamps have low energy-saving rates, and with an industrial electricity price of 0.8 yuan/kWh, the monthly electricity cost of workshops often reaches hundreds of thousands of yuan, becoming a cost burden.
ROYAL’s Solution: "Saving on initial investment + saving on long-term energy consumption", calculating "three accounts"
1. Initial Investment Account: With the same configuration, the price of ROYAL lamps is 30%-40% lower than that of international brands (e.g., the price of ROYAL’s 100W intelligent industrial high bay light is only 65% of that of imported brands); free lighting scheme design is provided for bulk purchases, eliminating third-party design fees, and reducing the overall initial investment by 25%.
2. Energy Saving Account: ROYAL’s LED lamps with luminous efficacy of 190LM/W replace traditional 500W metal halide lamps, reducing the single-lamp power by 80% and achieving an energy-saving rate of over 70%; paired with a microwave radar sensing/intelligent dimming system (e.g., linkage with the factory’s MES system), the power is automatically reduced to 30% when people/vehicles leave. After a logistics park in Jiangsu used this system, the monthly electricity cost of the warehouse area was reduced by 42,000 yuan.
3. Replacement Cost Account: A 150,000-hour service life is 3-4 times that of traditional lamps. Taking 100 lamps as an example, traditional lamps need to be replaced 3 times in 10 years, while ROYAL lamps require no replacement in 10 years. The replacement cost (including labor) for a single lamp is saved by 800 yuan, totaling 80,000 yuan in savings for 100 lamps.
Cost Comparison: Comparing 100W ROYAL lamps with 500W metal halide lamps, the 10-year total lifecycle cost (procurement + electricity + replacement) is reduced by 62%.
Customer Pain Points: In scenarios such as cold chain warehouses, high-altitude workshops, and tunnels, traditional lamps need to be disassembled and replaced every 1-2 years, resulting in high aerial work fees and production suspension losses; after lamp failure, troubleshooting is difficult, spare parts are hard to find, and the maintenance cycle is as long as 1 week, affecting production progress.
ROYAL’s Solution: "Durability + intelligent early warning", turning maintenance from "frequent repairs" to "almost no need for management"
1. Ultra-Long Maintenance-Free Cycle: With IP69K protection and a 150,000-hour service life, the maintenance cycle in cold chain logistics scenarios is extended to 5 years (1.5 years for traditional lamps), and lamps in high-altitude workshops can achieve "installation and use for 5 years without climbing scaffolding".
2. Intelligent Fault Early Warning: Smart lamps equipped with IoT chips (e.g., ROG01 series) can monitor lamp body temperature, current, and brightness in real time via a mobile APP, and provide a 30-day advance warning of potential failures (e.g., power supply aging). Maintenance personnel can "provide accurate on-site service with spare parts", reducing maintenance time from 7 days to 4 hours.
Customer Pain Points: Small brands engage in after-sales buck-passing, making it impossible to find someone to repair faulty lamps; imported brands have slow after-sales responses (average 7 days for on-site service), and spare parts require overseas allocation, delaying production; when customized lamps have issues, manufacturers are not responsible for debugging, requiring additional costs to hire third parties.
ROYAL’s Solution: Solving after-sales anxiety through "localized services + full-cycle guarantee"
1. Industry-Leading Warranty: Committed to "5-year free replacement + lifelong maintenance". For any quality problems (non-human damage) of lamps within 5 years, free replacement is provided within 48 hours; lifelong technical support and spare parts supply are offered (even after product iteration, a 5-year spare parts inventory is maintained).
2. Rapid Response System: Relying on the headquarters in Wujiang, Suzhou and 8 service centers nationwide, on-site maintenance is provided within 24 hours in East China and 48 hours nationwide; a 7×24-hour technical hotline (400-XXX-XXXX) is available, with engineers providing real-time remote guidance for troubleshooting simple faults (e.g., dimming system debugging).
3. Customized After-Sales Follow-Up: Dedicated lighting consultants are assigned to large projects, providing one-on-one services throughout the process from scheme design, installation and commissioning to later inspection. For customers such as Baosteel and CRRC, free annual on-site lighting system inspections are conducted twice a year to ensure long-term stable operation.
Customer Pain Points: Enterprises only calculate the "cost-saving account" when upgrading lighting, but ignore the hidden impact of lighting on production efficiency, compliance, and brand image – for example, insufficient illumination leads to employee visual fatigue and a 10% efficiency reduction; failure to meet lighting standards results in inability to pass ISO9001/food GMP certification, affecting order acquisition.
ROYAL’s Solution: Transforming from a "cost center" to a "value center", creating customer benefits in multiple dimensions
1. Improving Production Efficiency: High-uniformity lighting (CRI ≥ 97, stroboscope < 0.1%) reduces employee visual fatigue. After use in an electronics factory, the efficiency of welding stations increased by 8%; the intelligent dimming system in warehouses adjusts the illumination of shelf areas on demand, increasing goods inventory efficiency by 30%.
2. Facilitating Compliance Certification: ROYAL lamps have obtained over 30 international certifications including CE, ROHS, and SAA, which can directly meet the lighting standards of overseas factories of export-oriented enterprises (e.g., EU REACH regulation and US UL certification), helping customers successfully acquire international orders.
3. Brand Value-Added Endorsement: As a CCTV National Power Brand and endorsed by Asian canoeing champion Huang Qiaoli, ROYAL can become a supporting highlight of customers’ "green factories" and "smart workshops", enhancing the enterprises’ competitiveness in bidding (an auto parts factory was successfully selected as a "provincial-level smart factory" due to the use of ROYAL’s smart lighting).
From safety protection in high-risk scenarios to long-lasting brightness in precision workshops; from real cost savings to lifelong worry-free after-sales guarantee – ROYAL always takes "customer pain points" as the starting point, using technology and services to make industrial lighting "free from troubles and full of value addition".
ROYAL – Transforming industrial lighting from a "pain point" to a "highlight", and from "cost" to "value addition"!
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