Recently, ROYAL Lighting has simultaneously won two prestigious honors: "China's Excellent Green Environmental Protection and Energy-Saving Product" and "Top 100 Enterprise in China's Lighting Industry". This not only represents dual recognition of its technical strength and industry status, but also marks that ROYAL, supported by its "comprehensive certification system" and "four-dimensional trust ecosystem", has set a new reliable benchmark for the industrial lighting sector—one defined by "green energy efficiency, industry leadership, and deep trust".

I. Dual Honors: Both a "Report Card" and a "New Start"

The certification of "China's Excellent Green Environmental Protection and Energy-Saving Product" focuses on ROYAL's breakthroughs in energy-saving technology, environmental innovation, and green production. Take its dedicated LED lights for data centers as an example: their electrical energy conversion rate exceeds 95%, and their heat generation is 40% lower than that of ordinary industrial LEDs. "Green energy efficiency" is no longer just a concept, but a quantifiable cost-saving result.

The award of "Top 100 Enterprise in China's Lighting Industry" is a comprehensive evaluation of ROYAL's technological R&D capabilities, market coverage, and brand influence. From chemical explosion-proof workshops to precision semiconductor factories, from municipal roads to overseas oilfield projects, ROYAL's lighting solutions have deeply penetrated multiple fields. This "Top 100 Certificate" is both a "report card" of past achievements and a "new start" for future expansion.

II. Comprehensive Certification Matrix: From "Single-Point Compliance" to "Full-Chain Credibility"

ROYAL has built a full-chain certification system covering "domestic + international, management + products, qualifications + services", ensuring "reliability" permeates every link:

Management: Certified under ISO 9001 (Quality Management), ISO 14001 (Environmental Management), and ISO 45001 (Occupational Health and Safety) systems. Every step, from R&D to delivery, follows clear standards.

Qualifications: Holds First-Class Qualification for Municipal Road Lighting and First-Class Qualification for Lighting Fixture Production and Sales, paired with AAA Credit Enterprise certification—laying a solid foundation for the company's comprehensive operations.

Products: Domestically, it covers certifications such as CCC, CQC, and explosion-proof certification; internationally, it has obtained certifications including ATEX, CE, and EMC. This is equivalent to holding a "global market pass", allowing its products to seamlessly meet the most stringent industry standards at home and abroad.

Services: Certified under the Five-Star After-Sales Service Management System, ensuring users have no worries from procurement to operation and maintenance, and completely breaking the industry pain point of "easy to buy, hard to get after-sales support".

III. Four-Dimensional Trust Ecosystem: "Joint Efforts" to Move from "Product Reliability" to "Brand Trust"

ROYAL's "trust" does not rely on a single element, but on the joint efforts of four dimensions—champion endorsement, CCTV endorsement, media recommendation, and insurance coverage—to achieve the leap from "product technical reliability" to "deep brand trust":

1. Champion Endorsement: A Spiritual Anchor of "Ultimate Standards"

The collaboration with Asian canoeing champion Huang Qiaoli deeply links the "zero tolerance, pursuit of excellence" standards of competitive sports with ROYAL's technical philosophy of "precise adaptation to scenarios, no room for error" in industrial lighting. Just as canoeing demands strict "trajectory precision" on the track, ROYAL's explosion-proof lights "withstand 1.5 times the explosion pressure via flameproof enclosures" and semiconductor lights "reproduce 0.1mm defects with Ra ≥ 90"—these are extensions of "champion-level standards" in industrial lighting, allowing users to intuitively perceive that "ROYAL's pursuit of quality is as rigorous as a champion's pursuit of victory".

2. CCTV Endorsement: Cognitive Upgrade to "National-Level Authority"

Being featured on CCTV's Powerful Brands program was a key step for ROYAL to move from "well-known in the industry" to a "nationally recognized industrial brand". When audiences across the country learned about technical details such as "ROYAL's 96% efficiency driver maintains stable lighting under ±15% voltage fluctuations" and "graphene heat dissipation keeps the fixture 5℃ cooler than the ambient temperature" through CCTV, the brand's "professionalism and reliability" expanded beyond the industry circle to the public eye, becoming synonymous with "nationally trusted" in users' minds.

3. Media Recommendation: Professional Validation of Word-of-Mouth

The certification of "Recommended Brand for Quality Selection" by Vision Influence is a professional screening by authoritative industry media based on dual dimensions of "technological innovation + market verification". Taking ROYAL's high-color-rendering smart industrial lights as an example, after on-site research at BYD's welding workshop, the media found that "dual-mode color temperature switching increases part qualification rate by 2.3%" and "temperature-humidity linked dehumidification reduces welding porosity by 50%". This "data-driven" recommendation lets users believe that ROYAL's "excellence" is a "true word-of-mouth" that stands up to professional scrutiny and market verification.

4. Insurance Coverage: The Final Link of "Risk Assurance"

The 10-million-yuan quality liability insurance cooperation with PICC (People's Insurance Company of China) is the "key to closing the loop" of the trust ecosystem. If industrial lighting fails, it may cause chain losses such as production downtime and safety accidents. "Insurance coverage" directly addresses users' core concern of "who will bear the losses if something goes wrong". This "willingness to cover risks" extends brand trust from "quality recognition" to "risk assurance", completely eliminating users' decision-making anxiety.

IV. Taking "Light" as a Torch to Illuminate the Future of Industry

The addition of new honors is another testament to ROYAL Lighting's "comprehensive strength". From green energy efficiency to industry leadership, from full-chain certifications to a four-dimensional trust ecosystem, ROYAL is not just "illuminating spaces", but also "illuminating efficiency, safety, and long-term trust" for industrial production.

In the future, ROYAL will continue to take technology as its core and trust as its wings, making continuous breakthroughs in the industrial lighting track. It will deliver "reliable, efficient, and green" light energy to more scenarios, becoming a "trustworthy" lighting partner in the industrial sector.